1. CREATING HIGH-CONVERTING WEBSITE
Your website is the foundation for your entire internet marketing campaign. You must have an engaging website that is optimized for search engines and will inspire people to act on what they see. Most users only spend about 10 seconds on a site before making a decision. If your site does not capture their attention instantly, then they are lost.
We build high functioning, optimized websites from the ground up with high quality unique content. The best part is that they don’t stop there. They continue to maintain it over time; keeping your website fresh and engaging to customers. Additionally, they integrate social media sites like Facebook and Google+ to enhance the user experience. With such a strong website, you can have a high rate of conversion and a high return on your investment.
2. REGULAR SEO
Once you have your foundation built, it is time to begin optimizing it for search engines. Most users never look past the first page of search engine results, and some do not even make it past the top five sites on the first page. Therefore, it is essential for your practice to rank highly among search results. Your website must be optimized for important keywords so that search engines find your site when searching for those keywords. Additionally, “link building” makes your website more popular. The more websites that link to your site from somewhere else, the higher your rankings will go. However, you must be careful about the websites you choose to link back to you. Too many links from crappy sites can actually damage your SEO rankings. We understand dental internet marketing, and we know what Google wants – high quality content that’s so good that people are willing to share it – so we give it to them. In fact, we have had many of our clients’ websites on the first page of search engine results within just a few weeks.
3. LOCAL SEO
Local SEO, which is slightly different than regular SEO, is important for businesses like dentists. When people search for local businesses, search engines will put local business sites above sites that are normally listed first. To fully capitalize on the internet, you need to have both a strong local SEO and regular SEO. Through optimizing your site for local searching, by adding keywords and metadata for the cities and counties you serve, your site will rank highly regardless of how potential clients search for you.
Here are the main factors in ranking higher in the local results:
1. Name, Address, Phone Consistency (NAP). All of your information should be the same on all of your pages
2. Directory Citations. Basically a citation is a mention of your business on another website, like Yellowpages, Superpages, and InfoGroup. Help Google see that your website is worth ranking in the local results by being mentioned on a local directory.
3. Verify Listing. Just like Google Places / Local, you have to verify many of your listings. This can be time-consuming, but it’s definitely worth it.
4. Online reviews. You need to ask patients to leave reviews on Google+ either through emails after their appointment, in person, or both.
4. ONLINE REVIEWS
With dental practices, people want to know more than just what your company has to offer. They want a practice that will make them feel comfortable and execute high quality work. Most users will look for reviews while searching for a new dentist, so you must have strong, reachable reviews to increase your new patient numbers. Additionally, by having a lot of reviews on various review sites, like Yelp and Google+, your site’s SEO will improve. It is easy to get reviews for your practice online, you just have to ask satisfied customers to go to these sites and write a quick review before they leave your practice or through a follow up email.
Just like reviews, testimonials are important aspects in your Internet marketing strategy. After a patient has visited your practice, you can send a follow up email asking them to write a testimonial. Then, these testimonials can go directly on your own site or find their way to review sites. With positive testimonials about your practice in plain view of potential customers, more will be willing to take action and become a patient.