Search Engine Optimization (SEO) is the backbone of any Internet marketing campaign. In order to be found by potential customers, your website must rank very highly on all the search engines, such as Google, Bing, and Yahoo. Most people never look past the first page of a search result, so if you are not on the first page, you might as well be invisible.
By having a website optimized for search engines, your site will be one of the first results a potential customer sees. Keywords, metadata, and coding that make it easy for search engines to find your site, all work together to build a strong ranking. Additionally, having other websites link to yours will improve your SEO. For dental practices, a strong local SEO is important since most customers are from the geographical area around your practice.